I lead the design of complex data products, from strategy to delivery.
15 years designing and leading digital products. Today I lead the design of data, analytics and AI platforms for global operations: I set direction with Product and Engineering, build design systems and raise the team's quality bar.
Product impact, not just screens
Internal governance platform for the world's largest brewer
Analysts, data scientists and business leaders relied on 12 disconnected off-the-shelf tools. I led the design of the internal products that centralized access, standards and compliance, aligning Product, Engineering and Governance.
AI platform: analytics,
administration and agents
A corporate AI platform kept growing without a clear place to act. I joined to lead the analytics, power user and system admin journeys, the home and the agent experience.
A new visual identity
for a data platform
The data and AI platform of a multinational beverage company had no visual expression of its own. I led the new brand: logo, colors, typography and the usage guide.
Roles, SLAs and processes
for a data team
A chemical industry data team depended on a few people for everything. I designed and facilitated the workshop that formalized roles, SLAs and the support flow.
Real-time monitoring
of ML models
None of a financial company's ML models in production were monitored. I facilitated the Design Sprint that defined PSI, KS and VDI dashboards with real-time alerts.
Where I create the most impact
Senior or Lead Product Designer
For companies that need someone to lead the design of data, analytics or AI platforms.
- Design vision and strategy
- Mentoring and quality bar
- Partnership with Product and Engineering
Design leadership per project
I come in as the design lead to structure a data product: discovery, architecture, validated prototypes and design system.
- Dashboards and analytics
- Governance and catalogs
- AI and agent products
Workshop or Design Sprint
Two to five days to align leadership and team on roles, processes or the right solution before investing in code.
- Design Thinking
- RACI matrix and SLAs
- Action roadmap
Leadership that connects strategy, product and engineering
15 years across design, front-end and product. Today I lead the design of tools global companies use to decide with data.
I started out writing HTML and CSS, and that foundation makes me think about feasibility from the first wireframe. My work goes beyond screens: I frame problems with Product, negotiate priorities with stakeholders, mentor designers and make sure what was designed is what ships to production.
I treat design as a business tool: every decision needs a reason and, whenever possible, a number.














