Senior Product Designer · Curitiba, BR

I lead the design of complex data products, from strategy to delivery.

15 years designing and leading digital products. Today I lead the design of data, analytics and AI platforms for global operations: I set direction with Product and Engineering, build design systems and raise the team's quality bar.

Business
−0%
spend on external governance tools
Scale
−0%
visual inconsistencies across products
Alignment
−0%
time to get prototypes approved by leadership
Operations
−0%
time to detect data drift in models
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Selected cases

Product impact, not just screens

Featured caseData Platform

Internal governance platform for the world's largest brewer

Analysts, data scientists and business leaders relied on 12 disconnected off-the-shelf tools. I led the design of the internal products that centralized access, standards and compliance, aligning Product, Engineering and Governance.

ProblemAnalysts spent 60% of their time looking for data instead of analyzing it.
DecisionsI set the research strategy, built the internal design system and validated with users before every release.
RoleSenior Product Designer on the Platforms team, from discovery to handoff.
−70%spend on external tools
3×faster report delivery
−80%duplicate and inconsistent data
100%of teams with centralized access
Read the full case

AI platform: analytics,
administration and agents

A corporate AI platform kept growing without a clear place to act. I joined to lead the analytics, power user and system admin journeys, the home and the agent experience.

5journeys redesigned
−35%time to set up an agent
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A new visual identity
for a data platform

The data and AI platform of a multinational beverage company had no visual expression of its own. I led the new brand: logo, colors, typography and the usage guide.

40+applications of the new brand
12products with a unified identity
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Roles, SLAs and processes
for a data team

A chemical industry data team depended on a few people for everything. I designed and facilitated the workshop that formalized roles, SLAs and the support flow.

15roles formalized
−50%reliance on key people
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Real-time monitoring
of ML models

None of a financial company's ML models in production were monitored. I facilitated the Design Sprint that defined PSI, KS and VDI dashboards with real-time alerts.

100%of models monitored
−80%time to detect drift
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Formats

Where I create the most impact

Full-time

Senior or Lead Product Designer

For companies that need someone to lead the design of data, analytics or AI platforms.

  • Design vision and strategy
  • Mentoring and quality bar
  • Partnership with Product and Engineering
Consulting

Design leadership per project

I come in as the design lead to structure a data product: discovery, architecture, validated prototypes and design system.

  • Dashboards and analytics
  • Governance and catalogs
  • AI and agent products
Facilitation

Workshop or Design Sprint

Two to five days to align leadership and team on roles, processes or the right solution before investing in code.

  • Design Thinking
  • RACI matrix and SLAs
  • Action roadmap
About

Leadership that connects strategy, product and engineering

Who I am

15 years across design, front-end and product. Today I lead the design of tools global companies use to decide with data.

I started out writing HTML and CSS, and that foundation makes me think about feasibility from the first wireframe. My work goes beyond screens: I frame problems with Product, negotiate priorities with stakeholders, mentor designers and make sure what was designed is what ships to production.

I treat design as a business tool: every decision needs a reason and, whenever possible, a number.
Product strategyLeadership and mentoringStakeholder managementUX ResearchInformation architectureData VisualizationDesign SystemsHi-fi prototypingDesign SprintFigma & FigJamHTML / CSS / JSWCAG
Senior Product DesignerGateware · leading Data Governance products, design system and facilitation
Current
Senior Product DesignerGAVB Consulting · leading Data Governance products, design system and facilitation
2020 – 2026
Product DesignerGrupo Edson Queiroz · component libraries, WCAG and Discovery workshops
2014 – 2020
Digital DesignerAD2M Comunicação · brandbooks and campaigns
2013 – 2014
Digital DesignerFortes Tecnologia · multichannel visual identity
2012 – 2013
Web DesignerRD Comunicação · hotsite front-end
2009 – 2011
Download full résuméPDF with my full career and projects
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Contact

Shall we talk about your next product?

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Available Monday to Friday